Sabtu, 04 Mei 2013

An MLM Market has No Borders

You can't market anything unless you have all the information you need. You need good solid direction, and to get that, you need good solid information.  You also need to understand the market potential for your products, services and programs you offer.  You have to choose your products, etc with an eye to building a team, to recruiting and to obtaining and maintaining a good client base.  Without these things, you'll be another MLM marketer with a good idea, and not be able to accomplish anything.  Chances are you'd be out of business almost before you even got started.
Team building (those below you who will duplicate what you do), with a  program or product/service, substantially expands your marketing potential. Because very simply, the more people you have under you, the more business you can generate.  The more business you generate, the greater your income.  Great concept, but not always an easy one to accomplish - at least not alone.
With the expansion of your marketing potential, the type of person you target market to also grows significantly larger.  These people will have the ability to become part of your personal team and build secondary incomes by utilizing the tools and training you provide them.
To get a good grasp of just how large your market potential really is, you need to understand that literally ANYONE in ANY group you belong to - personal, business, chat groups, clubs, is a potential member of your team. In addition, ANYONE in another networking program is also a potential client. 
Also, watch for all the people who are looking for a home-based business.  The numbers are staggering.  If you can snag them and get them working for YOU, not only do you benefit, so do they.  Imagine how many potential team members, and potential customers you could find in just that one sector.

MLM E-Mail Newsletter Campaigns - Do's And Don'ts

MLM (aka Multi Level Marketing) is a very interesting world, competitive, innovative and tricky.  It's not for the faint of heart, nor for those who don't have the time or ambition to constantly keep in touch with their prospects.  An MLM marketer need to be on their toes, be creative and not only willing to find their prospects just about anywhere, but willing to keep in touch with them on a regular basis.  The only way to stay in business is to service your customers.
So, what do you do?  There are a number of ways to successfully handle e-mail newsletters campaigns.  And conversely, there are a number of things to NOT do.  The first thing you MUST NOT do is use names of people who have not specifically asked to receive what you are mailing out.  These are called "opt-ins".  If you do tread on thin ice and try this, don't be surprised if your mail outs get classified as spam and treated as such.
If you want people to respond/subscribe to your newsletters, and be able to target your marketing efforts, then you have to make it really clear how they do that, and where they can do that.  A link to your form or an online form must be on your home page. Having said that, the other pointer is, don't ask too many questions.  Keep it simple and just stick to the basics – ask their name, and perhaps two questions – ie. Demographics and interests.
To be really safe with your registration process, use something called double opt-in, rather than just the single opt-in. This allows sober second thought by the potential subscriber, because the double opt-in for e mail newsletters requires confirmation.  It makes more sense for you as well, since by confirming they DO want to subscribe to your e mail newsletter, you KNOW they're serious, and not just kicking the tires.

Rabu, 01 Mei 2013

Increasing the business with the help of Promotional Gifts

Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product of the company. This would encourage them to buy other products, which will increase the company sales. This practice can be made more advantageous by making it as marketing and branding strategy, which helps in expanding business along with earning customer goodwill. To make it marketing oriented, a lot of planning should be put it in so as to not to loose its essence.

Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation through out the years; they will make customers feel that they are valued. Flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company. One of the better methods is to print the name of the company on the gift. This doesn't involve any strategy and can be implemented even if there is lack of imagination. Name and brand recognition can be established by getting the logo of the company or information of the company printed on the gift. This also helps build recognition among potential customers.

Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.

Calendars are one of the most opted gifts by small companies as promotional products. They aren't expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too. Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways.

For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes and styles and can be unique when compared to other's promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.

Key chains are also something which is carried everywhere and they don't even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company's name and logo and they function like a walking billboard.

Creativity is the key to selecting a right gift to market your and so is the money. The more the money invested, the better the gift, but the gift should be selected such that it earns maximum returns.

Marketing and Sales: What is the difference?

Marketing and sales are one of the most important components of a business's survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.


Marketing is the backbone of a company's future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking. But there is always an ongoing rivalry between the two, one claiming dominancy over other. The marketing people say they have an upper hand because they think it is they who designs the products, lays down the strategy and also develops tools essential for sales. They say sales are the outcome of marketing and thus should follow its directions. The sales people might not agree to this view and may be completely opposite in their opinion. They think that it is the sales people who actually sells a product and bring money to the business.


But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department. Marketing drives sales and sales drives companies' success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn't be a race to gain supremacy over another department but a race to win the market and customers working together.


Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.


It is very important that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these two important entities that fuels the growth of a company. The sale people should not be merely treated as the cash collectors. Each department has its own role and should go hand in hand in selling the product of the company and should be the foremost important criteria.